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what is brainstorming? Brainstorming is a group activity in which members of a team generate ideas and solutions to problems. The term was first coined by Alex Osborn, an advertising executive, in the 1940s. Brainstorming is often used in business settings as a way to encourage creativity and out-of-the-box thinking. There are several different methods of brainstorming, but the most common is probably the round robin method, in which each team member takes turns sharing ideas....